Trade show services

Team One Exhibits builds custom trade show displays. They needed a system that reaches the right exhibitors at the right time.

THE WORK

001

HOW TWO YEARS OF SHOWS ADDED UP

HOW TWO YEARS OF SHOWS ADDED UP

Targeting

Exhibitors approached in the weeks they were choosing a vendor, not after the show opened

Qualified Leads

330

Result

Long buying cycles, so conversations opened months before a decision was made

Meetings

18

Proposals

High-ticket displays, so a contract going out is a serious step, not a formality

Contracts Sent

5

Outcome

Both closed at the time of reporting, $124,990 from exhibitors who plan a year ahead

Closed Deals

2

THE CLIENT

002

“The level of communication is second to none.”

CHRISTIAN GROFF

TEAM ONE EXHIBITS

“The level of communication is second to none.”

CHRISTIAN GROFF

TEAM ONE EXHIBITS

BUSINESS IMPACT

IMPACT

WHAT CHANGED

003

(the angle)

01

Planning windows

Most outreach lands when a show is announced or once the floor is already open. The vendor decision happens months earlier, so that is where the sends went.

(the data)

02

Built custom lists

Event organizers sell the same exhibitor list to everyone working the show. Building it in-house cost setup time and upkeep, and it bought targeting nobody else had.

(the takeaway)

03

Year 2 started ahead

Trade shows repeat annually. The second year opened with the calendar already built, so the effort went into outreach rather than into finding the shows again.

HOW IT RAN

004

INSIDE THE CAMPAIGN

The parts that did the work

The show calendar

Every relevant show tracked with its dates and its planning window

In-house exhibitor data

Exhibitor lists compiled directly rather than bought from the organizers

Timed sends

Sequences scheduled against each planning window, not the show date

Theirs to run

The calendar and the data behind it sit with Team One, updated each season

Exhibitors

Two years

Built, not bought. Team One owns the show data.

(contracts sent)

5

From 18 meetings

(deals closed)

2

$124,990 at the time of reporting

Exhibitors

Two years

Built, not bought. Team One owns the show data.

(contracts sent)

5

From 18 meetings

(deals closed)

2

$124,990 at the time of reporting

Exhibitors

Two years

Built, not bought. Team One owns the show data.

(contracts sent)

5

From 18 meetings

(deals closed)

2

$124,990 at the time of reporting

Learn from our work

Logo

OUR NEWSLETTER

Notes from live campaigns. No theory, no filler.

PAGES

MORE

LEGAL

© 2026 Creatop. All rights reserved.

Learn from our work

Logo

OUR NEWSLETTER

Notes from live campaigns. No theory, no filler.

PAGES

MORE

LEGAL

© 2026 Creatop. All rights reserved.

Learn from our work

Logo

OUR NEWSLETTER

Notes from live campaigns. No theory, no filler.

PAGES

MORE

LEGAL

© 2026 Creatop. All rights reserved.