HOW WE RUN

An open-source library of 13 Claude Code skills that turns the raw Apollo MCP into a guided outbound motion, run on your own Apollo account.

The four questions and the gut check we run before a single email gets written, and what to do when an offer fails them.

A complete three-step sequence with every decision explained: why each line is there and what it is doing.

The Claude Code skill that takes a campaign from list to live send, with the deliverability checks built into the steps.

Most AI output sounds generic because the brief is weak. The four-part prompting framework we use to get copy that sounds like a person.

Seven platforms combined into one system that handles prospecting, enrichment, sending, and handoff, and what each one is actually for.

Cutting lead research from 20 minutes per reply to seconds, with a workflow that delivers the context straight into Slack.

Most reply rates are vanity metrics. How to measure positive replies, tie them to revenue, and tell whether outbound is working.

Five patterns from 1,000 real replies: what they say about timing, objections, intent, and what your market is telling you.

How prospect research went from eight-hour manual days to ten-minute workflows, and what changes for the team once it does.

From Apollo search to Clay cleanup to personalization at scale, the workflow we run to build a list worth sending to.

The structure behind cold emails that earn replies, and the three-part formula you can put under any offer.

Bad deliverability does more than hurt campaigns. It quietly breaks invoicing, support, and every other email you send.